What Is The Idea Economy? How does it affect me?

What Is The Idea Economy? How does it affect me?

In the last 3 years, the term “Idea Economy” has become increasingly popular, and you may be wondering what it means and how it affects you. There is a disruption taking place in the existing market, displacing what the industry or technology produces to something new and efficient.  Are you familiar with the concept of business disruption? Well, it’s just the ability to turn an idea into a new product or a new industry quickly.  If you think about it, it’s on the mind of every business endeavors leveraged on the technological environment.

We all have ideas that sometimes might seem crazy for the time we are living in. However, those ideas are the baseline for the next business opportunities. There is no time to hesitate if we want to achieve success. Success is defined by how quickly an enterprise or individual can turns ideas into value, hence, speed is the key differential in all industries.

There is a simple example that explains an idea put into practice. We all have heard of UBER, we might have even used their service, but do we know what it took for UBER to be in position as a market disrupter? One of the major tools that UBER uses, apart from its UBER Philosophy, is the information at hand that enables the User to monitor the app.  What if UBER was only to be used on a Laptop or a Desktop? It wouldn’t have had the effect that they had. The magic sauce is in the mobility option that enable the use of the app on any smartphone. It gives you control and ownership, to choose the type of service you want and the time the service is to be completed. Also, a strategic feature is the ability to pay for the service without psychical currency. It does it all!

Uber did not invent a new technology, it only took advantage of the explosion of smartphones and mobile applications to give a better customer experience. This example is not the only thing about UBER executing a good idea, it’s a warning that every fortune 1000 company is at risk of missing a market opportunity, and YOU COULD BE THE NEXT!  Secure your enterprise and prevent being disrupted by a new idea or business model.

Are you getting the point? If you’re still wondering how the Idea Economy will affect you, then, let us help on out. Ask you clients these questions:

  • First, How quickly can their company capitalize your New Idea?
  • Second, How rapidly can their company seize a new opportunity?
  • Third, How fast can their company respond to new competitor that threatens the business?

We are preparing the Technological Footprint for our clients’ ideas. The benefit is that your company and your clients can use HPE technology to adapt quickly and change your business model and achieve faster time to value.

How can WESTHAM Trade Help you?

We can help you provide your customer with an infrastructure Baseline that will help them transform their IT department to become a revenue accruing business unit. Every time an idea happens, they will be able to create the requisite applications and get them into market fast.  The Magic Sauce is to become Composable.

It’s Easy!

Your customer need to meet this simple requirements:

  • Have an Infrastructure that gives you a pool of resource, Compute, Storage and Fabric.
  • Have Software defined Intelligence to know how to provision, operate, update and maintain the business operations.
  • And finally allow your different Ideas to become highly integrated, connected and automated.

Being successful takes more than hardware, software, or services. It requires a partner like WESTHAM TRADE able to bring all these elements together, aligned to your customer industry, and enterprise.

HPE Transformation goes all the way

We just exited a training session for the new tool OCA (One Configuration Advanced).  It is amazing to see how HPE’s transformation movement is revamping traditional environments, customers, and tools.  They are truly honoring Meg Whitman’s statement that the future belongs to the fast.  Pancho and I were impressed when we saw how this tool will not only be a more intuitive presales tool, it will be a collaboration and automation cloud-based platform. Unlike the old fashioned Sales Builder, who’s navigation is not intuitive at all and did not allow for easy collaboration.

OCA will replace Watson and Salesbuilder for Windows to bring major improvements by allowing users to build configurations faster and easier.  For those who know what I am talking about, you will experience the wonderful feeling of being able to convert and excel sheet into an entire configuration!  Using transcoding and data transformation, along with all the amazing lines of code that are behind the import button (I love technology and how it makes our lives easier). It is a huge step for HPE to replace both Salesbuilder and Watson, we will definitely face some resistance to the change and transformation at first.  We will have to work around it because there is no turning away from the future.

Change takes time, and when we finish this transformation, we’ll create technical proposals faster than ever.  Did you know that you can get FAN Overrides and add notes embedded right into your configuration?

Soon, WESTHAM will be offering trainings for this tool.  In the meantime I will keep you posted this tool and the new developments HPE will bring us.

This tool will be released on July 1st, 2017 so get ready to start collaborating on a whole new level.


Link for a OCA DEMO


Link for the USER TRAINING material. (You will need your Partner Ready Portal credentials to access this material.)


Sales Builder or One Configuration Advanced?

SimpliVity Training Curriculum 2017

training banner

Team, please find the 2017 Simplivity Training calendar.  Please share this with your resellers, so they can begin training on these solutions.  All these courses are available through the HPE partner portal at no cost to channels.

SimpliVity Sales 101 Training 2017

SimpliVity Sales 101 Training
About SimpliVity – Duration 15 min – Saba ID: 1095666

SimpliVity Sales 101 Training
SimpliVity Differentiation – Duration 30 min – Saba ID: 1095670

Selling HCI for Data Center Consolidation
Data Center Consolidation Overview – Duration 23 min – Saba ID: 1095667

Selling HCI for Data Center Consolidation
Positioning by Audience – Duration 14 min – Saba ID: 1095668

Selling HCI for Data Center Consolidation
Dealing with Competition – Duration 15 min – Saba ID: 1095669

SimpliVity Sales 101 Training
SimpliVity Use Cases – Duration 23 min – Saba ID: 1095671


SimpliVity Sales 201 Training 2017

Competitive Training Series
Competitive Overview – Duration 16 min – Saba ID: 1095614

Competitive Training Series
SimpliVity Competition – Duration 36 min – Saba ID: 1095616

Competitive Training Series
Answering FUD and Comparing TCO – Duration 8 min – Saba ID: 1095618

SimpliVity Sales 201 Training
Positioning Remote Office Branch Office Solutions – Duration 19 min – Saba ID: 1095673

SimpliVity Sales 201 Training
Selling EUC – Overview and Positioning – Duration 23 min – Saba ID: 1095620

TCO Best Practices
Overview of SimpliVity Financial Benefits – Duration 22 min – Saba ID: 1095675

TCO Best Practices
Selling to the Economic Buyer – Duration 23 min – Saba ID: 1095676

Synergy for Dummies – Free download

synergy for dummies

If you are interested in learning more about HPE’s composable infrastructure – Synergy, please download the free ebook Synergy for Dummies.


HPE Synergy, the first platform built from the ground up for Composable Infrastructure, is a single infrastructure that reduces operational complexity for traditional workloads and increases operational velocity for the new breed of applications and services. In this book, you’ll learn what comprises an HPE Synergy environment, how it all fits together, and how it integrates with your existing data center.

Find out how Westham can help you refresh your infrastructure to a Synergy platform without spending your entire IT budget.

Click here to sign up for a free Synergy demo.

There has never been a better time to be an HPE partner


Well I am psyched and excited for things to come with HPE. And I want you to know there has never been a better time to be an HPE partner. Now that HPE has gotten slimmer, going from being a $127 billion supertanker with 325 thousand employees to a $50 billion dollar company with 195 thousand employees, HPE is nimbler than ever (no pun intended). Plus it doesn’t hurt to have such a clear vision and strategy, as Antonio Neri commented in an interview. HPE is committed to deliver solutions for business outcomes.

We make hybrid IT simple

So let’s start with two of the four acquisitions this year that are accelerating growth and improving the solutions portfolio available to us a channel partners. Hyper-converge powerhouse SimpliVity and all-flash superstar Nimble. Both of these technology acquisitions expand the portfolio of solutions you can offer customers. They make current products In the portfolio even better than they were before. Additionally it takes out some of the competition so you can offer a winning solution. It opens the door to new conversations with clients that have older technology and puts you front and center as leaders and trusted advisors.

Partners account for 70 percent of all HPE sales and the commitment to channel partners is stronger than ever. Both SimpliVity and Nimble were both 100 percent channel companies, so they will be adapted easily into HPE.

During the Discover in Vegas, HPE announced the Proliant Gen10 server. They claim that it’s the most secure server on the market. Can you see the opportunity available to your sales force with this new announcement? Not to mention the Synergy platform that rolled out a few quarters ago. Composable infrastructure is totally disrupting the way we do infrastructure moving forward. Every C7000 enclosure out there (in your customers data center) is a potential for refresh now. Your sales team should be salivating over this exciting new portfolio. Did I mention 3Par?

We empower the intelligent edge

Aruba has come in and infused new energy into the overall value proposition. You/we need to take advantage of this. HPE is taking on Cisco head on with a whole bunch of software defined innovations that make the product unique and a winning solution. Cisco has a ‘core out’ approach where you build out your core and then you add the edges. Aruba fundamentally has an edge in approach. And it makes sense! With IoT, the edge needs to be more intelligent. In the era of digital transformation, it is estimated that 40 percent of all data will reside at the edge.

Aruba is combining the Niara software with it highly acclaimed ClearPass network security platform to create the industry’s most complete visibility and attack system. Can you sense my excitement? Your Cisco sales guys need to start training on Aruba solutions. Why not, they can be Aruba certified by taking just one exam. How about Meridian? Are you familiar with it? You should, and that’s because all these product are revenue creating opportunities.

Make it all possible with PointNext

Let’s definitely talk about PointNext because this is very important to you as a reseller/ var / service provider. Did you know that you can offer all of HPE’s technology services and brand them as your own? This is gold. Offer your customers consulting services, from simple to complex and you don’t have to have the technical resource on hand to do it. PointNext can be used as the door opener to start a conversation with your customer. How about a firmware update service….super simple….or how about a cloud readiness assessment? Through PointNext you can sell the simplest service to the most complex consulting service, and you know the deliverables will be the quality you expect from HPE. Soon I will update this with a link to a menu of services available for resale.

Can WESTHAM help you?


The hyper-converge market is a $5 billion market growing at 25 percent annually. High-performance compute is a $11 billion market growing at 6 to 8 percent annually. Our industry is growing at an astonishing rate. And so should you. It’s time to grow – the future is for the fast.

Partner up with Westham Trade and let us give you access to the entire HPE portfolio including all the PointNext services you can leverage on. Our PM’s, TM’s and pre sales, are ready to help you accelerate and transform your business. Trust me, we have many success cases we would happy to share with you. We are an HPE unique value distributor, meaning we don’t sell competing brands. HPE only. And we are agile and ready to grow with you.
So if you’re a reseller, var, or service provider in the Caribbean, we are the right partner for you. The process is simple and it starts with contacting one of us. I promise it will be simple, so don’t be intimidated and ping us.

Let your Business Stand Out using Mobile Engagement.

The way business is done in vertical markets has continuously changed over the years. There were times when the voice announcement in the street was the gold standard. Today, the advent of the newspaper, television ads and most of all social media has revolutionized the business world overtaking and succeeding the previous trends along with Mobile Engagement Platforms.

Nowadays, almost every company from small to Enterprise Grade has a profile on Facebook, LinkedIn, Twitter or Instagram. However, what comes after the social networks?  Is it enough to have your business posted on the various social media platforms to ensure the survival in this technological world? How can one stand out? How can one take advantage of this situation and do things in a more intelligent way? These are some of the many questions that face the contemporary entrepreneur.

The Need:

Any product, either manufactured in our factory, purchased from a third party, or just basic or professional services needs a sales process. But how do we get our product sold over the many similar products from the competition? Every day this becomes harder to achieve and can be even worst with the threat of the Asian market and its low costs of production.

Here comes the game-changer; we need to promote our product wisely. It’s not enough to have an excellent product if it’s not sold in the way it should. It’s simple; customers need to know the product. The most efficient way to do that is by engaging them through their mobile phone.

The Objective:

Let’s take a look at the following fact: “Today we cannot get away from our phones because we have everything in there to survive.” As such, it’s obvious the businesses that want to succeed in an era where almost every transaction is done through the mobile phone must take advantage of it in any way, no matter what it is. As such, we can conclude that it’s healthy to analyze the following stages of preparation to engage our customers:

– Invest in infrastructure ready to attract and hook our clients.

– Knowing our customers and what they like and need, in an “intelligent database.”

– A “Can’t Refuse Offer” prepared to shoot when the client is on the proper boundary.

– The offer is acquired, and once again the customer becomes our most significant value.

– Rewarding customer loyalty through various benefits and thus ensure their return in the near future.

– Through the support services, we make sure that the client is happy.  Customer satisfaction guarantees the future of our business, as it will earn us a good reputation; thereby promoting us in the market.

The overall objective is to achieve a cost-effective, flexible, and adaptable way to stand out.

The Solution:

After 2 years of HP Enterprise acquisition of Aruba Networks, the company’s vision to make this a valuable injection in the portfolio continues, and particularly with Meridian as the platform responsible for the hitch and analysis of data.

Meridian can simply be described as a “Software as a Service” Platform [typically known as SaaS], where customers can get benefit from a solution that is already developed with all levels of security, redundancy, and availability; without having to invest in the construction and maintenance of it. Let’s describe it in a simpler way: A small footwear shop would have to buy an entire computing platform, ensure energy services during the 365 days of the year, contact several internet links with a sufficient level of reliability, and hire services of implementation and support to achieve at least a small percent of what a SaaS platform can support.

To use Meridian, we must be clear of its components and how they work:

App Maker: a platform hosted on HPE Aruba Networks cloud and available to all customers globally who need to create a customized application with simple and intuitive steps.

Figure 1: Meridian App Maker main screen.

App Viewer:  a free application available in the Apple and Google virtual stores, this allows the customer to test the application in progress and check all the changes in real time.

Figure 2: Meridian App Viewer Example.

White Label Service: This is the process where Meridian posts the Final Application in the stores and it’s responsible for the security health checking, support, maintenance and availability for different locations.

Beacons: Small Bluetooth devices installed onsite for detecting the proximity of users or guide them from spot A to B.

Figure 3: Battery Powered Beacons.

Campaigns: These are built to be trigger by the beacons and then shoot messages to users through the application. Results can then be analyzed in terms of delivery, visualization, and follow-up.

Analytics and Reports:  A process that allows us to analyze the results of our work, and with which we can make smart decisions that can improve the effectiveness of the campaigns and promotions.

Figure 4: Meridian report examples.

The Results:

Through the use of Meridian for mobile engagement our customers have the opportunity to convert a budget spending project into an investment project in order to generate new streams of revenue and to grow profitability through the mutual benefits: The Client achieves what they need, and our Customers increase sales and get more prepared to continue the journey.

All of the above is credited to the data result analytics. Let’s get a better perspective via the following example:

A Grocery Store has many products for its client’s personal use, among which is the Toothpaste A. One of the Sales Specialists of the store achieves a Sponsorship Promotion with the Toothpaste A Manufacturer in exchange for a more convenient physical position in the store plus a notifications campaign to all clients’ phones entering and passing by the store. The notifications would inform them about the new promotion, and the beacons guide the client’s step by step toward the Toothpaste A products. At the end of the day, the campaign analysis shows that the sale of promotional products suffered an increase the reports can be sent to the Toothpaste A Manufacturer for support documentation. Finally, everyone is happy, the manufacturer, the sales specialist, the Store team and, above all: THE CLIENT. This is a scenario where everyone wins through the Mobile Engagement service.

By:  Jose Luis Acebo

HPE Aruba Networking Product Manager at Westham Trade Co.


HPE Global Partner Summit 2017 Day 1 Review

Meg Whitman

HPE Global Partner Summit 2017 got off to an exciting start. The first day was full of exciting announcements, including enhancements to the partner ready program, the unveiling of new digital marketing tools and insights delivered by top Hewlett Packard Enterprise executives and partners.

Day 1 in review

HPE CEO Meg Whitman kicked off the event with her keynote address at the General Session. She emphasized digital transformation and how it’s reshaping every industry. Meg talked about the value proposition, which has never been as clear and simple.

  • We make hybrid IT Simple
  • We power the intelligent edge
  • Maximize the value with HPE Pointnext

Antonio Neri, Executive Vice President and General Manager, Enterprise Group, then delved deeper into the HPE strategy and innovation agenda, revealing the next-generation HPE ProLiant Gen10. Follow this link to the press release.

Keerti Melkote also presented on day one. He announced that HPE Aruba Networking is ending decades of static, closed networking with the Aruba 8400 core and aggregation switch—a game-changing solution designed to address the demands of a modern network driven by Mobility and IoT.

During the general session, we also heard from several partners about their successes with HPE products and solutions to solve customers’ challenges and meet their digital transformation needs.

For example, CB Technologies, a solution-focused reseller, helped a gaming start-up cut costs and increase efficiency through our hybrid cloud solution with HPE Financial Solutions consumption model economics.

Touchpoint CEO Lisa Harper joined Meg on stage to discuss the success the HPE solutions has had in meeting her customers’ network, computing and storage needs on one platform with HPE Synergy.


HPE has invested 2B+ to the best-in-class HPE Partner Ready Program and are constantly evolving it to meet partner needs. HPE Global Chief Channel Officer Denzil Samuels announced HPE Partner Ready Program enhancements around Expanded Competencies, Data Center Specialization and Knowledge Credit Simplification. He mentioned that the HPE program compensation is much greater than the competition and as a leader they plan on making it even better.

The session also revealed enhancements to the HPE Partner Ready Social Media Center that makes it even easier for partners to build their own social media kits and campaigns. One of the most exciting announcements was around the new HPE Partner Ready Digital Marketing Program. This new program unifies digital HPE marketing assets into one comprehensive program and accelerates digital marketing proficiency and execution to drive business growth. Designed with partners in mind, the new program allows partners to evolve their digital marketing journey to better connect with customers and grow their sales pipeline.

Regional partner sessions

Regional partners from North America, Latin America and Asia Pacific had a special opportunity to gather for sessions aimed at unique challenges and opportunities in their regions.

I attended the Latin America session, which was opened by Alfredo Yepes who is the Vice President for the entire Latin American region. Following his presentation, Maria Viana, Global Industries and Indirect Sales Director, spoke about vertical solutions and areas of specialization.

Finally, the panel of all the channel managers came on stage and they were each asked a varied questions that led the conversation to further drive the topics of transformation into the attendees mind.



Optime is organizing a 5K run fundraiser on Saturday September 30th, 2017 at Markham Park starting at 7:30am  The run will benefit the United Community Options of South Florida, formerly known as United Cerebral Palsy.

This organization takes kids with mental disabilities at a young age, and provides them with the quality education and care they need.  As they develop, the institution sets them up for a more promising future by providing activities and jobs.  The result is kids and adults that can play a more important role in our society, while giving them better quality of life for them and their families.

Visit their information page for details where you can sign up as a runner or as a sponsor.  http://www.optime5krun.com  Use code SEPTEMBER30 to receive a 10% discount.

We hope to see many customers and employees there, in support of such a great cause.

Simon's Optime 5K Video

Fuel your #Wednesday with motivation to run/walk the Optime 5k! Learn about who you're helping, like Simon!www.optime5krun.com

Posted by Optime Consulting on Wednesday, July 26, 2017