Don’t miss this opportunity to win Training Credits!

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Win Learning Credits!

WT Academy is happy to announce that as of August 16th until October 31st, for each $40,000.00 you purchase from us you will be awarded with 1 Training Credit.

HPE Training Credits

One Training Credit is equal to one course day for a student in a course calendar

Ways to deliver the courses:

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Remote

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In Person: Min 4 Persons (CAM) / 6 Persons (CAR)

Don't miss the opportunity to Win

For more information please reach out your Territory Manager

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Bermuda

Caribbean

Service Providers

Puerto Rico & Dominican Republic

Costa Rica, Panama & Salvador

Guatemala, Honduras & Nicaragua

Offering Great Value to our Clients

One of the greatest challenges that IT resellers face nowadays is trying to keep up with ever-changing technologies.  Case in point, we were all accustomed to selling HPE’s C7000 chassis with blade compute nodes. With the introduction of the Synergy Frame to replace the C7000, we may be feeling the uncertainty of offering such solution.  Do we know how to configure it? Does it solve the customer’s need?  So, instead of offering a new frame to expand your customers capabilities, we might offer more ram and more processors for their aging blade infrastructure.  If we ask ourselves why this phenomenon, the old saying, “You can’t sell what you don’t know” rings very true.  Technology is ever-changing, and your sales team is having a challenging time keeping up.

The HPE C7000 Chassis, was launched in 2006! Few products have had such a long lifecycle. Speaks very well of HPE’s technology.

Why is a relationship with an HPE value distributor indispensable?

Your HPE distributor knows the technologies and solutions inside and out.  For that reason, they can help train your sales force and lead them in conversation with your customer to promote innovative technologies to find the best solution.

Your distributor acts as an extension of your team, bringing all that knowledge to your entire sales staff.  It is always good for resellers to have presales engineers, in fact we encourage it and we can help you develop one.  But in many cases, resellers must rely on their distributor for these activities.

Did you know you can include your distributor sales rep in a call with your customer for additional leverage?  Heck, your distributor might invite and HPE Rep to for added reassurance to your customer.

Westham has 6 presales consultants ready to help. Schedule a session today.

An outstanding distributor can prepare proof of concepts for you. If you have an end-user that is evaluating an HPE solution, a POC (proof of concept) will likely lead to a sale, as long as the equipment performs as expected. The key to a proper POC is to know exactly what the challenges are, what we are trying to solve and finally, the right metrics for measurement. The key is to know which metrics the customer will use to determine success, and what will be considered a failure.

This is especially true with Aruba solutions, where a proof of concept might include access points, switches and software. A proof of concept can be installed on premise and tested for a few weeks in parallel to their current equipment. Testing and benchmarking is crucial. (We have the software to test any Aruba solution).

Aruba POC
Antonio Ramos, HPE Aruba Engineer, giving a thumbs up to Westham's POC for a large caribbean resort. The POC includes controllers, ClearPass, indoor/outdoor access point and much more.

For Compute and Storage solutions, the live demos are usually the best course of action. You can schedule your live demos for Synergy by following this link. Synergy Demo Signup

Did you know that HPE has a customer engagement center in Houston, where we can bring your customer to see the equipment live at the HPE labs? They can even upload the software and do a live test using their applications and measure using their own benchmarks for comparison.

You might be thinking these activities are way over your budget. Well, yes and no. These activities are not cheap and require a three-way investment. The manufacturer, the distributor and the reseller usually co-invest to make these demand generation activities sprout. The distributor has a vested interest in your success, we will work with you to make it affordable. You might ask why would the distributor be willing to co-invest with you? What do they ask in return?

The answer is simple: your loyalty when sourcing the solution and for future projects.

Finally, your distributor can help you negotiate pricing with HPE. We know the methodology and can help you create a compelling case to get the most aggressive pricing possible therefore improving our win probability.

Choosing the right HPE distributor is key to improve your win rate in HPE solutions. At WESTHAM, we pride ourselves in offering the most personalized, fast and friendly service to our clients. We are an HPE Unique Distributor, so you can count on the fact that we know HPE. I am sure that once you start working with us you will never regret it.

Check out our blog posts:

Pancho Celedon, sales manager.
Oscar Jaen, product manager for HPE Hybrid IT solutions.
Jose Luis Acebo, product manager for Aruba.
Jorge Soler, product manager for Microfocus solutions.

Please follow us on social media:

NinjaSTARS for Nimble Storage

Close-up view of server rack
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HPE NinjaSTARS is an interactive storage-sizing tool for HPE 3PAR StoreServ and HPE Nimble storage arrays. It can size and configure a cost-effective and performance-optimized array that can replace existing legacy arrays.

Based on a set of basic capacity and performance metrics (requirements) from an existing storage environment, it converts these requirements into a ready-to-order bill of materials list

This new version includes not only some fixes, but also some new features:

1.   You now can “change” Controller Models while working with your initial configuration instead of having to re-create everything from scratch.

2.   You can now export your scenario to either Word or PDF files.

3.   New Dedup Enable/Disable option, with impact to “reference IOPS” shown in the tool.

4.   And more…

Oscar Jaen Interview

I had the chance to talk to Oscar regarding what he thought were the main concerns of an IT manager today.  He also discussed some of the new technologies we promote.

Make sure to contact Oscar regarding any solution that contains Synergy, SimpliVity, Nimble or 3Par.  He will be happy to guide you in the right direction.

Finally the unveiling of a New HPE Simplivity

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Not quite long ago, the term hyperconvergence surfaced in the market; a fresh promise of less footprint on hardware devices and more compute advantage.  New brands and new models started showing up gradually. It was this that instigated a challenge among technology manufacturers, which all centered on who would take the market share domain.

It is not surprising that the manufacturers wanted a cut of this cake. It humbly represents a 12.5 Billion business opportunity based on IDC evaluation 2018 report. Revenues from Hyperconverged market sales increased 69.4% which means that in 2017 the Hyperconverged market surpassed $3.7 billion.

The demands were forthcoming until the final benefits of a Solution to minimize data center complexity and improve scalability. HPE came up with HPE Hyperconverge HC380 solution, an IT framework that combines storage, computing and networking into a single system.  HPE hardware was top of the line solution that used Apollos configuration where you could have up to 4 server nodes in a 2U rack footprint.

HPE did not remain in the market lead with the hardware model at this time but something was cooking in the strategy kitchen. Simplivity was on the drawing table. HPE came to terms to purchase Simplivity for $650 million as a means of expanding. Its hyperconverge offering and analytics believed it was a good deal. Nonetheless, the rest is History.

HPE became the most requested Hyperconverge Brand with the HPE Simplivity 380 based on Gen9 and Gen10 models. SimpliVity’s hyperconverged infrastructure appliance, the OmniCube, replaces storage, switches, cloud gateways, high-availability shared storage, and appliances for backup and deduplication, WAN optimization, and storage caching.  Aren’t these features a jonesing? It’s all that an IT Manager wants and desires.

Simplivity-Most-Complete-HCI-Platform

The Uniqueness of HPE Simplivity 380 from other Solutions:

  • FAST: Advanced VM-centric management and mobility speed deployment and application performance
  • Powerful and efficient: All IT infrastructure and advanced data services for virtualized workloads plus increased storage efficiency
  • Multi-cloud: Transform your VM environment into an enterprise cloud that delivers cloud-like speed, operations and economics across all your private clouds

Until now, we were thinking that it was all wrapped up but HPE lately proclaimed that a new HPE Simplivity model was going to emerge, no more waiting. The former and most desired hardware solution is operative once more. It’s the HPE Simplivity 2600 hyperconverge appliance based on HPE Apollos Gen 10 Server and all-flash storage. It is designed to solve client needs as a simpler and powerful infrastructure for Virtual desktop infrastructure.

HPE Simplivity 2600 will be capable of holding more virtual desktop users in a limited data center space, it will also have 2 times more dense advantage compared to HPE Simplivity 380. Rigid flexibility with customer’s choice in HPE Apollo chassis. Although it first addresses the VDI environment it will keep offering 100% Software optimize Simplivity with always on deduplication & compression, validated by HPE and Login VSI.

Where can HPE Simplivity 2600 be positioned?

  • Oil & Gas: Extreme space constraints on offshore platforms and remote drilling sites
  • Retail (POS) - Chain stores and franchises who want to manage POS centrally, but want  equipment onsite
  • SLED - Need many desktops for computer labs. Very little space available for infrastructure
  • Co – locations: High cost of rack space in urban Co-location centers place a premium on dense  infrastructure

Are you catching my drift? More amazing features are being developed and soon, more and more information on this revolutionary solution will be announced.

Being successful takes more than hardware, software, or services. It requires a partner like WESTHAM TRADE able to bring all these elements together, aligned to your customer industry, and enterprise.

Marketing Campaign -EU Demand Generation

We have created a "Business Continuity" campaign with the following objectives in mind:

  • Directed towards end users
  • Objective is to capture leads that are interested in HPE solutions that we can share with our partners.
  • Showcase some of the most important solutions related to business continuity.

This is a great opportunity for HPE resellers and VAR's in the Caribbean, to join forces with us to increase demand on these solutions.  If you are one of our partners, we will share the leads with you and work together.

 

Tigo Business Forum 2018 San José, Costa Rica

El evento “Tigo Business Forum 2018” se presenta en San Jose, Costa Rica en el cuarto año consecutivo y representa para el ámbito empresarial a todos los que integramos la industria de TI.

Fue una excelente oportunidad para hacer networking y generar nuevos negocios con la Transformación Digital, desaprender y aprender descubriendo el futuro, para buscar reducir la complejidad y ocuparnos en detener la explosión del Cibercrimen, que utiliza eventos maliciosos encriptados que dañan reputaciones a grandes empresas y entorpecen operaciones con pérdidas millonarias y metadatos que se esfuman para uso no corporativo.

Los 4 pilares que se trató con excelentes expositores de la región fueron: Interconectividad, Seguridad, Cloud y Servicios Gestionados.

El mensaje principal del CIO Tigo Business Costa Rica, Sr Enrique Alvituz, fue reforzar el tema que son una compañía de soluciones que ayudan a sus clientes a ser más eficientes en la conectividad de su negocio y la solución de sus actividades diarias enfocada a soluciones. No ha sus conexiones sino a las soluciones que ofrecen a sus clientes.

Buscan ofrecer un valor agregado en soluciones que pueden encontrar en el mercado y así mejorar su negocio y esto se logra construyendo nuevas soluciones apoyándose en ingeniería de procesos.

La inclusión de los Partner en su ecosistema de soluciones juega un papel importante y primordial para el desarrollo de negocios y están en el centro de la influencia económica en los países donde tienen presencia.

La prestación de su portafolio esta en Centroamerica y Latinoamérica, Tigo opera en Guatemala, El Salvador, Honduras, Colombia, Bolivia, Paraguay y Costa Rica. Forman parte de Millicon International Cellular S.A. (MIC), con sede central en Luxemburgo.

El lema: “Todo está conectado” sirvió para exponer sobre la Tecnología como Servicio, donde puede convertirse en la aliada de las operaciones de las empresas.

Este mismo foro tendrá convocatoria también en otros países de la región como Colombia, Guatemala, El Salvador entre otros.

Aruba Atmosphere Local – Montego Bay Jamaica

Scroll to the bottom for Picture Slideshow.

Aruba networks had a great agenda planned for all partners and customers of Aruba products.  Expected attendance at the event is over 140 people attending from multiple countries in the Caribbean.  The event started with a beautiful beach front reception, where the food and the weather couldn’t have been any better on the night of May 29th.  I had the opportunity to mingle with good friends and partners such as Troy Dort, Corey Brunton, Dick Zijdel, Ad Laheij, Darragh  Fitzgerald, Rob Eyers, Gabriel Bedoya, to name a few.  You could sense the excitement from everyone incited by the potential Aruba, and Aruba Software will bring to the tourism industry in Jamaica.

The first session was intended for partners and a few key stakeholders for the Jamaica tourism industry.  Mauricio de Hoyos, director for Aruba Networks RLA, started the session by introducing the sponsors and the distributors in attendance.  He introduced Dr. Carey Wallace and Sanjay Garg who were going to be the speakers for the session.

Check out this brief interview with Mauricio de Hoyos.

Dr. Carey Wallace, Executive Director at Tourism Enhancement Fund, talked about the abundant beauty of the island of Jamaica.  From the geographical beauty, to the diversity and mix of cultures found on the island.  Jamaica is investing heavily in culinary arts and focused sharply on bringing more experiences to the visitors.

He mentioned there are two types of visitors, the “vacationers” who want to vacate their home and lay on the beach all day relaxing.  And there are the “travelers” who want to immerse themselves into the place and culture they are visiting.  They are focused in expanding the personalized experience for the travelers, while at the same time improving the experience for those who are vacationers.

With new technology, he explained, Jamaicans need to become better at getting great reviews.  Their homes are opening up via Airbnb, Uber is coming to the island soon, and therefore expanding the experiences. He was clear and concise when he stated, “the review is king”.  Jamaica is trying to grow tourism from two angles, 1. Increase arrivals, and 2. Increase revenues that stay on the island.  Currently, 30% of all spending from tourist on the island stays on the island.  So the tourism department is working on improving both, and technology such as Aruba’s location based marketing will be key.

Sanjay Garg, Global Hospitality Solutions for Aruba, mentioned that 14% of employment in Jamaica comes from tourism and millennials are the biggest demographic segment.  He discussed and allowed the audience to comment on questions such as, “What do they want?”, “How are you going to embrace them?” and “How is the Caribbean leveraging network infrastructure to meet millennial demands.”

“A 1% increase in customer experience translates to $6.90 in incremental annual revenue for high-end resorts”

All these topics generated a great conversation between the attendees and the presenter.  In the end, Aruba and Aruba partners are all eager to help Jamaica engage their tourists better.

Join the Airheads Community https://community.arubanetworks.com/

Download the “AppViewer by Aruba” for your phone. Our demo login is: Username: wtaruba@gmail.com password: aruba123

Gabriel Bodoya presented location-based marketing (LBM).  Location based marketing is not new, and people have used it since the hieroglyphs in caves to direct people where things are and where to go.

"Nowadays, NO wifi means NO BUSINESS"

Billboards, Radio, Television are all traditional ways to do push marketing.  But with LBM you can also do pull marketing, since you have more information about the user and have insights.  LBM is the use of a marketing strategy to target users within a certain geographic area.

There is a location based marketing course that is newly announced.  Once I get information on it I will update the link here.

Our very own, Jose Luis Acebo, presented about location based software solutions such as Meridian. He gave examples of the solutions and he tended the booth providing demonstrations to the audience.  You can see Jose Luis talking about some of the product portfolio by viewing this short video.

The event ended with presentations by Sanjay Garg, Austin Hawthorne, Director of Security Business, and Renato Cinini.  These presentations were geared more towards the technology, embedded security, portfolio and education.

Finally, many access points were gifted and overall you could see the excitement in the attendees’ expressions.  Many attendees’ imagination was ignited, many of them felt closer to the brand and many of them are going to bring new business to the table.