The most dynamic customer experiences happen at the Edge

Westham Trade together with Aruba Networks, we specialize in delivering secure networking solutions that unlock opportunities in diverse environments where work takes place.  In bustling offices, critical hospital settings, vibrant schools, or the comfort of home, our mission is to ensure that the vast amounts of data generated by users, devices, and connected things are effectively protected. This commitment to data security is the very essence of what we do.

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Harnessing the power of AI-driven machine learning, we create networks that are not just faster and simpler, but also more automated. These smart networks analyze and interpret data in real-time, empowering businesses to thrive in an era defined by insights and immediate access to information. We believe in enabling organizations to fully capitalize on the knowledge at their fingertips.

Our approach centers entirely on our customers; they are at the heart of every decision, development, and strategy we implement. By adopting a cloud-native mindset, we empower clients to address their connectivity, security, and financial needs efficiently across various environments like a corporate campus, a branch location, a data center, or for remote workers. This holistic strategy encompasses all dimensions of networking, including wired, wireless LAN, and wide-area solutions.

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Whether you’re seeking an innovative industrial IoT solution or a cutting-edge marketing platform, we always prioritize the customer experience. We continually challenge conventions, expand horizons, and pave new paths toward success, keeping our clients’ needs at the forefront.

 

During my pursuit of a Master of Business Administration with a focus on marketing, I’ve been particularly captivated by three standout solutions from Aruba Networks:

  1. Aruba Networks Turnstyle: This dynamic Wi-Fi marketing solution empowers brick-and-mortar retailers to gather valuable customer contact information, automate targeted marketing messages, and obtain insightful in-store analytics. It serves as a bridge between the digital and physical shopping experiences.
  1. Aruba Networks Mobile Engagement: With this innovative solution, we leverage contextual data to create meaningful engagements with guests. Visitors can articulate their preferences when connecting to a venue’s Wi-Fi, allowing them to receive personalized push notifications through the venue’s mobile app, ensuring their experience is tailored to their interests.
  1. Aruba Networks Context-Aware Mobile Marketing: This solution takes engagement a step further by utilizing context-aware mobile marketing strategies, keeping guests connected and engaged in real-time through tailored messaging that aligns with their current activities and surroundings.

To achieve exceptional outcomes, thorough planning and a clear understanding of objectives are vital. The most impactful customer experiences occur at the edge of the network, where interaction is immediate and dynamic. Gathering feedback through surveys, employing heatmaps, and collaborating with experts will facilitate a robust edge deployment, ultimately ensuring that the consumer's journey is nothing short of exceptional.

At Westham Trade, we harness the skills of experts, cutting-edge tools, and, most importantly, a collaborative spirit to craft extraordinary experiences at the edge. Our dedication lies in guaranteeing that every consumer and customer access the finest solutions available, tailored to their unique needs.

If you’re interested in engaging in a meaningful discussion about effective edge deployment planning, we invite you to follow us and connect. Let’s explore how we can work together to create impactful solutions.

 

Tatiana Gomez

Account Manager

tatiana.gomez@wtrade.com

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