Elevating Hospitality with Proto M2: A Holographic Revolution for Guest Engagement

By Pancho Celedon | June 17, 2025 |

The hospitality industry is constantly seeking innovative ways to enhance guest experiences and streamline operations. Enter the Proto M2, a state-of-the-art holographic desktop device from Proto Inc., designed to deliver immersive, interactive, and lifelike holographic content. This blog dives into what the Proto M2 is and how it can transform the hospitality sector with its cutting-edge spatial computing capabilities.

What is the Proto M2?

The Proto M2 is a compact, tabletop holographic communications device that redefines digital interaction. Launched at CES 2025, it builds on Proto’s patented holographic technology, offering a 21.5-inch volumetric multitouch display with enhanced brightness for vivid, lifelike visuals. Powered by ProtoOS, the world’s first holographic operating system, the M2 integrates advanced features like:

  • AI-Driven Interactions: Real-time conversational AI and intelligent tracking via a 4K smart camera.

  • Enhanced Connectivity: Thunderbolt 4, 2.5G Ethernet, WiFi 6E, and Bluetooth for seamless integration.

  • Superior Audio: 20W stereo speakers and a six-microphone array with hardware-enhanced echo cancellation for clear sound up to six meters.

  • Durability and Design: A premium exterior with a single piece of tempered glass optically bonded to the display, ensuring a sleek, durable form (dimensions: 100×43×60cm in travel case, weight: 40kg).

  • Cloud Compatibility: Proto Cloud for storing, editing, and transmitting content to multiple devices.

  • Security: SOC2 certification ensures enterprise-grade data integrity.

Priced for scalability, the Proto M2 includes a travel case, a one-year software license, and a 12-month warranty, making it an accessible yet powerful tool for businesses. It supports both real-time and pre-recorded holographic content, ideal for applications in hospitality, retail, healthcare, and more.

How Proto M2 Enhances the Hospitality Industry

The Proto M2’s compact size and advanced features make it a versatile solution for hotels, resorts, and event venues looking to captivate guests and optimize operations. Here’s how it can be applied:

1. Virtual Concierge Services

The Proto M2 can act as a holographic front-desk assistant, providing personalized guest interactions without the need for constant human staffing. For example:

  • Guests can check in or out using the multitouch display, with a holographic host guiding them through the process in multiple languages via real-time AI translation.

  • The device can answer FAQs about hotel amenities, dining options, or local attractions, displaying 3D visuals like maps or virtual tours.

  • Its compact design fits perfectly in lobbies or guest rooms, offering 24/7 service and reducing wait times.

This mirrors the success of Proto’s larger Epic device at Hotel X Toronto, where a holographic concierge streamlined guest services while adding a futuristic touch.

2. Immersive Guest Engagement

The Proto M2 creates memorable experiences that keep guests engaged:

  • Holographic Destination Showcases: Display 3D visuals of local landmarks, events, or hotel facilities, encouraging guests to explore or book activities.

  • Interactive Promotions: Showcase dining menus, spa packages, or event schedules with holographic visuals that guests can interact with via the touchscreen.

  • In-Room Entertainment: Place a Proto M2 in suites to offer holographic guides, virtual performances, or interactive games, enhancing the guest experience.

These applications align with industry trends, as hotels increasingly use holograms for dynamic presentations and interactive guides.

3. Event and Conference Enhancements

The Proto M2 is a game-changer for hospitality venues hosting events:

  • Remote Speaker Beaming: High-profile speakers can appear as holograms, reducing travel costs while delivering a lifelike presence, as Proto has done with celebrities like Paris Hilton and MrBeast.

  • Interactive Displays: Attendees can engage with 3D holographic models or data visualizations, making presentations more impactful.

  • Branded Holograms: Create custom holographic content to align with event themes, reinforcing the hotel’s brand identity.

With its portability, the Proto M2 can be easily moved between meeting rooms, offering flexibility for properties like LUMA Hotel San Francisco with extensive event spaces.

4. Operational Efficiency

The Proto M2 automates routine tasks, allowing staff to focus on higher-value services:

  • Self-Service Kiosks: Guests can use the device for room service orders, ticket bookings, or facility navigation, reducing front-desk workload.

  • Staff Training: Deliver holographic training sessions from experts, ensuring consistency across properties without travel costs.

  • Real-Time Alerts: Integrate with hotel systems to display holographic maintenance or operational alerts for staff.

By handling repetitive inquiries, the Proto M2 boosts efficiency, as seen with Proto’s technology at Hotel X Toronto, where it reduced labor costs while maintaining service quality.

5. Marketing and Brand Differentiation

The Proto M2’s “wow” factor helps hotels stand out in a competitive market:

  • Social Media Buzz: Guests are likely to share their holographic interactions online, amplifying the hotel’s reach, as Proto’s collaborations with influencers like Paris Hilton demonstrate.

  • Media Attention: Holographic technology attracts coverage, positioning the hotel as an innovator.

  • Tech-Savvy Appeal: The Proto M2 appeals to younger, tech-savvy travelers and corporate clients, enhancing the property’s reputation.

Considerations for Implementation

To ensure success, hotels should:

  • Optimize Placement: Install the Proto M2 in high-traffic areas like lobbies or event spaces, ensuring a stable internet connection for live beaming (WiFi or hardwired, with specific port requirements).

  • Train Staff: Familiarize employees with ProtoOS to manage content and troubleshoot issues.

  • Tailor Content: Use ProtoApps to create brand-specific holographic experiences that resonate with guests.

  • Follow Safety Guidelines: Adhere to the user manual to maintain warranty coverage and ensure safe operation.

The Future of Hospitality with Proto M2

The Proto M2 is a compact yet powerful tool that brings holographic innovation to the hospitality industry. Its ability to deliver personalized, immersive experiences while streamlining operations makes it a must-have for hotels aiming to lead in guest satisfaction and efficiency. From virtual concierges to interactive event displays, the Proto M2 sets a new standard for hospitality excellence.

As seen with Proto’s success at Hotel X Toronto and its global adoption by brands like Four Seasons and PwC, holographic technology is the future of guest engagement. With the Proto M2’s affordability and scalability, now is the time for hospitality businesses to embrace this revolution.

Ready to elevate your guest experience? Visit protohologram.com to book a demo and discover the Proto M2’s potential.

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