Kickoff time with HPE in Doral


Today concluded the last day of HPE’s Distribution kickoff so masterfully planned by Maria Fernanda Montano and her team. The three-day event was held in the strategically located Aloft Hotel in Doral, Florida which is located very close to our headquarters. Our Miami based and international sales team was in attendance. You can find more pictures of the event by searching the hashtag #HPERLAKICKOFF2020

This event is held yearly to align efforts between Westham Trade and HPE, where we deep dive into everything from product, territory and segment strategy. We worked with the individuals assigned each of these responsibilities so we can mutually collaborate to reach great success. Everything we do has our customers as the top priority.

I want to point out how personable HPE is and everyone is extremely reachable for questions or help in anything a channel partner might need. The key is that people like to work with people, not portals or chatbots. With HPE you can always have that personalized touch.

There was much focus on HPE’s Super 6 Priorities which are:

Redefine Experiences at the Edge – focuses on HPE and Aruba sales opportunities across the Enterprise Edge and Industrial Edge

Right Mix of Hybrid Cloud – drives customers’ hybrid cloud strategy with advisory services, software and partner stacks

Storage to Intelligent Flash – establishes intelligent, cloud-based storage as a new category to drive HPE differentiation

Unlock Data with AI – positions HPE as the leader in AI and analytics infrastructure for current and future data-intensive workload

Transform IT with Software-defined – focuses on HPE software-defined solutions and a future of composable, multi-cloud environments

Everything-as-a-Service – accelerates the transition to consumption-based delivery models


Listen to the Super 6 Podcast



Westham Trade is perfectly aligned with all these priorities, including the Everything-as-a-Service with Greenlake. We are the only distributor to have closed two Greenlake deals in an HPE non-subsidiary country. This is a great accomplishment and we are looking forward to closing more Greenlake deals soon. Greenlake is financial model that allows end-users to have a Hybrid model where they maintain on-premise infrastructure while financially operating on a pay-as-you-go model similar to public cloud.

Please contact one of our representatives if you are interested in working a project with Greenlake financial model. We understand that it can be intimidating at first, and this is exactly why you should partner with a Distributor that has the experience and the knowhow.

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